Women are becoming some of the most influential decision-makers in household finances, now controlling trillions in assets—and that influence is only accelerating. As more women take the lead in budgeting, investing, and long-term planning, the demand for financial strategies that genuinely reflect their values, goals, and responsibilities is growing. While the majority already own life insurance, many still feel underprotected—creating a critical opportunity to offer smarter, more empowering solutions that bring clarity, security, and peace of mind.